CREATIVE TEAM:
CCO: Chuck McBride
GCD: Adam Vohlidka
CD: Scott Padden
Writers: Taylor Smith & John Colbert
Art Directors: Alex Ebright & Lexi Lanzi
Designer: Hichem Kherbachi
PHOTOGRAPHY STYLE
Unscripted. Authentic. Moments that look and feel natural. All with three categories in mind: cat personalities, cat & human interactions, and cat & product interactions.
ADCEPTS
All of the elements from the visual identity come together to create memorable, impactful, and ownable pieces of communication.
Communication that ideally evokes a sense of connection between pet & owner, and pet & product.
Communication that ideally evokes a sense of connection between pet & owner, and pet & product.
PAID SOCIAL
These paid social posts were direct pulls from the campaign spots, with the design falling out of the visual identity.
SOCIAL DESIGN ELEMENTS & BANNERS
HARTZ UNCONDITIONAL
