CREATIVE TEAM:
CCO: Chuck McBride
GCD: Adam Vohlidka
CD: Scott Padden
Writers: Taylor Smith & John Colbert
Art Directors: Alex Ebright & Lexi Lanzi
Designer: Hichem Kherbachi
![](https://cdn.myportfolio.com/d67ca2244065bcc50538522e838cd250/3caa4cca-38a8-4295-be04-fdf53ac502e1_rw_1920.jpg?h=6729e3030f8d33cbe08d2405b9fe1a12)
PHOTOGRAPHY STYLE
Unscripted. Authentic. Moments that look and feel natural. All with three categories in mind: cat personalities, cat & human interactions, and cat & product interactions.
![](https://cdn.myportfolio.com/d67ca2244065bcc50538522e838cd250/ea61341a-7845-4e6e-8c1c-e43d6283fa35_rw_1200.jpg?h=ab1a45ba8d35b0d14c3a1ad5d15e4749)
![](https://cdn.myportfolio.com/d67ca2244065bcc50538522e838cd250/ed329e5a-4b60-4d8a-ae9f-a2197a02eaed_rw_1920.jpg?h=4cddc81bf3ee706c94b045201bf2be4c)
ADCEPTS
All of the elements from the visual identity come together to create memorable, impactful, and ownable pieces of communication.
Communication that ideally evokes a sense of connection between pet & owner, and pet & product.
Communication that ideally evokes a sense of connection between pet & owner, and pet & product.
![](https://cdn.myportfolio.com/d67ca2244065bcc50538522e838cd250/81a1e6bd-4e18-41dd-bc29-bbc1dfc0b38e_rw_1920.jpg?h=6a4270028982a6dfc33444b9a25c8580)
PAID SOCIAL
These paid social posts were direct pulls from the campaign spots, with the design falling out of the visual identity.
![](https://cdn.myportfolio.com/d67ca2244065bcc50538522e838cd250/798db442-9b61-480e-99ae-d42560fb7b60_rw_1920.png?h=8f39333de0e287e103b9c9421f884ed7)
SOCIAL DESIGN ELEMENTS & BANNERS
![](https://cdn.myportfolio.com/d67ca2244065bcc50538522e838cd250/af062f3e-450d-4a28-8e5c-0fbef49c8c2c_rw_1200.png?h=7d8dea1ef9648d31e41f36d48701417a)
![](https://cdn.myportfolio.com/d67ca2244065bcc50538522e838cd250/0d9889ea-fe22-4de3-99f1-1a4631772b4d_rw_1920.gif?h=c708c2af29bd6a1baf12a838f54797b9)
HARTZ UNCONDITIONAL
![](https://cdn.myportfolio.com/d67ca2244065bcc50538522e838cd250/87d8bb11-540d-4280-a700-4eb8da869d27_rw_1920.jpg?h=2777ba381dc37898188b46f74ff779d1)