DERMAPENWORLD
- NOTHING ROUTINE -
CHALLENGE
DermapenWorld came to us needing a total rebrand, with an emphasis on their newest innovation — an at-home micro needling device and skincare line that works in tandem with their in-clinic microneedling treatments.
IDEA
This new at-home tool, skincare line, and in-clinic treatments make your typical skincare regimen anything but routine — leading us to our campaign platform, Nothing routine.
Our gif-style approach not only created four eye-catching, unique video spots, but allowed us to capture tens of thousands of images for the brand to use across all assets. Talk about two birds, one stone.
Our gif-style approach not only created four eye-catching, unique video spots, but allowed us to capture tens of thousands of images for the brand to use across all assets. Talk about two birds, one stone.
![](https://cdn.myportfolio.com/d67ca2244065bcc50538522e838cd250/be03bcf1-9b1e-4474-97fa-feba02554c03_rw_1200.gif?h=286353ee37a7b4b158f26aacdea719a2)
![](https://cdn.myportfolio.com/d67ca2244065bcc50538522e838cd250/753ab266-23ff-478b-917f-23a909a15053_rw_1200.gif?h=429032eb6af3a21c6b21d54430e79f89)
![](https://cdn.myportfolio.com/d67ca2244065bcc50538522e838cd250/1b84a209-033c-4243-8a0c-d92a1cc7fbf1_rw_1200.jpg?h=b77fb0b043213f65b373711b82a3c74f)
![](https://cdn.myportfolio.com/d67ca2244065bcc50538522e838cd250/97450312-08cc-42de-b86e-31e69983f4da_rw_1920.jpg?h=c4850ec805bebd8c91b701bc26a5bc77)
![](https://cdn.myportfolio.com/d67ca2244065bcc50538522e838cd250/4155f3e6-411d-41fc-8c8d-a19a49aab50a_rw_1920.jpg?h=b38408d157af6a1f3d315c6986f1cf68)
![](https://cdn.myportfolio.com/d67ca2244065bcc50538522e838cd250/b90279fa-46a6-41eb-a58b-75e2546b1bfd_rw_1920.jpg?h=b3959f0479f25eb096b9730370436dfa)
Team
Agency: Cutwater
CCO: Chuck McBride
Sr. Art Director: Alexandra Ebright
Sr. Copywriter: Taylor Smith
Sr. Designer: Hichem Kherbachi
Photographer / Director: Sarah Silver
Production / Photographer Agent: Ray Brown Productions
Still Life Photographer: Jeff Cate
GIF Editor: Becky Leung
Video Editor: Barney Miller at Roam Editorial
Executive Producer: Erica Tashiro Gosnell
Line Producer: Kerry Girvin
Production Manager: Jessica Thiel
1st AD: Dani Parker
Script Supervisor: Rachel Cole
1st Assistant: Eric Martin
Gaffer: Jared Frost
Digital Tech: Charley Parden
Agency: Cutwater
CCO: Chuck McBride
Sr. Art Director: Alexandra Ebright
Sr. Copywriter: Taylor Smith
Sr. Designer: Hichem Kherbachi
Photographer / Director: Sarah Silver
Production / Photographer Agent: Ray Brown Productions
Still Life Photographer: Jeff Cate
GIF Editor: Becky Leung
Video Editor: Barney Miller at Roam Editorial
Executive Producer: Erica Tashiro Gosnell
Line Producer: Kerry Girvin
Production Manager: Jessica Thiel
1st AD: Dani Parker
Script Supervisor: Rachel Cole
1st Assistant: Eric Martin
Gaffer: Jared Frost
Digital Tech: Charley Parden