DERMAPENWORLD
- NOTHING ROUTINE -
CHALLENGE
DermapenWorld came to us needing a total rebrand, with an emphasis on their newest innovation — an at-home micro needling device and skincare line that works in tandem with their in-clinic microneedling treatments.
IDEA
This new at-home tool, skincare line, and in-clinic treatments make your typical skincare regimen anything but routine — leading us to our campaign platform, Nothing routine.

Our gif-style approach not only created four eye-catching, unique video spots, but allowed us to capture tens of thousands of images for the brand to use across all assets. Talk about two birds, one stone.
Team
Agency: Cutwater
CCO: Chuck McBride
Sr. Art Director: Alexandra Ebright
Sr. Copywriter: Taylor Smith
Sr. Designer: Hichem Kherbachi
Photographer / Director: Sarah Silver
Production / Photographer Agent: Ray Brown Productions
Still Life Photographer: Jeff Cate
GIF Editor: Becky Leung
Video Editor: Barney Miller at Roam Editorial
Executive Producer: Erica Tashiro Gosnell
Line Producer: Kerry Girvin
Production Manager: Jessica Thiel
1st AD: Dani Parker
Script Supervisor: Rachel Cole
1st Assistant: Eric Martin
Gaffer: Jared Frost
Digital Tech: Charley Parden
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